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beer stories: news
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BEER NEWS - JULY 2012
Craft Beer Co Expands
The Craft Beer Co., which was born in London's Clerkenwell last year, opened its second site in June, in Brighton, followed quickly by a showpiece Brixton venue, formerly known as The Hive on Station Road,
Brixton. It will re-open under the Craft Beer Co banner in mid September. The brand offers the largest range of craft beer on draft of any pub in the UK. Commenting, owner, Martin Hayes said: "This is
great site, one we are proud to have secured despite interest from a number of other high-profile bidders, testimony I believe to the strength of the brand and covenant it carries with it."
Adding: "The business is growing quickly and we intend to keep the pace up, that's based on finding the right sites in the right areas, on the right terms. We're on a fantastic journey and the
level consumer buy-in for the concept is staggering".
Duff Beer
Duff, the best-known beer brand that never existed. Until now that is: Homer Simpson's beer of choice, The Adventure Bar in Covent Garden hosted the launch of Duff beer on July 11th.
Adventure Bar is the first stockists of Duff, "a premium German Pilsner," that they say is "sure to inject even more fun into this already iconic venue." Commenting, Tobias Jackson from Adventure Bars, said:
"Our customers demand innovation and a constantly evolving product mix, the introduction of Duff is part of the vibrancy associated with our brand - but as well as that, it's a bit of fun, underpinned by a
beer that no one will be laughing at, it's really very good." Adding: "We'll also be running series of offers, with happy hour extended to 9pm. We'll have special guests you'll want to meet and giving away
lots of Duff beer".
Innis & Gunn Pops Up
Springing up just in time for the onset of Edinburgh's Festival season, Innis & Gunn at 32 Potterrow is the first 'pop-up' venture for the Edinburgh-based brewer, which has grown a global following for its
oak-aged beers. A stone's throw from some of the Fringe's top venues, including The Underbelly, Pleasance Dome and Assembly George Square, the bar has been transformed into a gastronomic showcase of some of
Scotland's best drinks and food producers. As well as serving up "quality bites with a menu packed with locally-sourced produce," for the first time ever the full Innis & Gunn bottled beer portfolio,
including all Limited Editions brewed for export only, is on sale. Its Original and Blonde beers are also available on tap. Other Scottish brewers are represented at the bar: Alloa-based Williams Bros,
Edinburgh's Stewart Brewing and Caledonian Breweries as well as Thistly Cross Cider. Innis & Gunn�s website has details of events at the bar,
but confirmed are daily One O�Clock Gunn sampling sessions from 3-27 August and a pop-up dining experience with Masterchef contestant, Ross Boyce, on Wednesday 25 July.
Pilsner Urquell Gets Fresh
Pilsner Urquell is offering UK beer lovers the chance to experience unfiltered and unpasteurised Pilsner Urquell, just 24 hours after leaving its brewery in Pilsen.
Available in key outlets, the brewery-fresh beer will be served direct from traditional hand-made 25 litre oak barrels, "showcasing the brand's authenticity and unchanged brewing process."
The activity will run until the end of the year. The unfiltered and unpasteurised beer is slightly cloudy in appearance and has a subtle difference in taste, making it sweeter and more full-bodied.
The 25 litre wooden oak barrels that the beer will be served in have been created specifically by the brand's coopers in the Pilsner Urquell brewery and each take 35 hours in total to craft and assemble.
Celebrity Chef learns About Beer
Renowned chef Angela Hartnett MBE has visited Shepherd Neame's Faversham brewery to find out about women's role in brewing for part of a BBC TV series. The second series of BBC Two's Great British Food Revival
will see chefs across the UK investigating forgotten food traditions. The 20 episode series is due for broadcast in the autumn. Canterbury-born Angela was hosted by head brewer Richard Frost (pictured), who
coached her through a brew of Spitfire Premium Kentish Ale.
With poor sanitation in medieval households, beer was a safe alternative to water thanks to hops' natural antibiotic qualities. Brewing was an important household task, almost exclusively performed by women as part
of regular chores in the home. The former protégé of Gordon Ramsey also learned the nuances of beer tasting before selecting some Canterbury Jack for trial by a group of women new to beer
drinking - which will also form part of the programme.
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