Batemans Mocha, a new ale from Batemans in Lincolnshire, has been announced as winner of the Sainsbury's
Great British Beer Hunt 2012, with Manchester Star Ale from JW Lees in Manchester unveiled as runner-up.
Batemans Mocha has been awarded the title after a six month search across the UK, fending off strong
competition from over 140 beers. Batemans has won a six-month listing for Batemans Mocha in Sainsbury's
stores nationwide from mid-November this year, with Manchester Star Ale also winning a six month listing.
World Beer Booms
World Beer sales are booming in the UK according to brewing giant Miller Brands, part of SAB Miller and leading distributor of World Beers in the UK with brands such as Peroni and Pilsner Urquell.
The lager category has adding �240m in the last 12 months alone. They say "Continuing consumer demand for quality lagers has resulted in the sector growing by a significant 17% year-on-year, and with this
trend set to continue, by the start of 2014, World Beer is scheduled to be worth �2bn." Peroni is the number one World Beer brand according to Nielsen off-trade statistics. With 77% of its volume consisting of
World Beer sales, Miller's Sam Rhodes, Director of Customer Marketing, says, "World Beers provide an opportunity for consumers to trade up and retailers to increase margins. Through the 'World Beer, Worth
Discovering' initiative, Miller Brands has been working with its customers to ensure that they are stocking the right range in the right way to grow World Beer sales and maximise their profits."
Pilsner Project
And speaking of Pilsner Urquell, a new video film tells the story of its 170 year history, and has certainly caused an impact with its projection on the facade of the Cathedral of St. Bartholomew in Pilsen in the
Czech Republic. To celebrate its Anniversary, Pilsner Urquell hosted celebrations in Pilsen town square, on October 5th 2012. As part of the landmark anniversary celebrations they used video projection
mapping
techniques to share a handpicked cross-section of the history of the Pilsner Urquell brewery on the side of the Cathedral of St. Bartholomew; which boasts the tallest church spire in the
Czech Republic at 102.6m high. Click right to view a YouTube video of the event in Pilsen.
Dinner Ale
Ilkley Brewery has delved into the Ilkley Brewery and Aerated Water Company's archives to recreate a popular Victorian Pale Ale known as a Dinner Ale. The Yorkshire brewery has given the 130 year old recipe
a modern slant by using Australian and American hops to create a very light, crisp 3.3% beer designed as "the perfect accompaniment to food." Ilkley Brewery's Dinner Ale will be the latest addition to
its Origins range which celebrates some of the world's greatest beers. Luke Raven from Ilkley Brewery said: "During Victorian times, wine started to be associated with wealth and beer was found on the
tables of working families. Dinner Ales were the affordable option and in contrast to the heavy milds and porters of the time, were generally light and crisp so as to be easy-drinking with food.
We were intrigued that this style seemed to have died out and were keen to reintroduce it, particularly as matching beer with food is one of our passions." The
ale is available in cask and bottles in various Yorkshire pubs and in a dozen outlets in the Antic group across London.
Batemans Mocha, a new ale from Batemans in Lincolnshire, has been announced as winner of the Sainsbury's
Great British Beer Hunt 2012, with Manchester Star Ale from JW Lees in Manchester unveiled as runner-up.
Batemans Mocha has been awarded the title after a six month search across the UK, fending off strong
competition from over 140 beers. Batemans has won a six-month listing for Batemans Mocha in Sainsbury's
stores nationwide from mid-November this year, with Manchester Star Ale also winning a six month listing.
World Beer sales are booming in the UK according to brewing giant Miller Brands, part of SAB Miller and leading distributor of World Beers in the UK with brands such as Peroni and Pilsner Urquell.
The lager category has adding �240m in the last 12 months alone. They say "Continuing consumer demand for quality lagers has resulted in the sector growing by a significant 17% year-on-year, and with this
trend set to continue, by the start of 2014, World Beer is scheduled to be worth �2bn." Peroni is the number one World Beer brand according to Nielsen off-trade statistics. With 77% of its volume consisting of
World Beer sales, Miller's Sam Rhodes, Director of Customer Marketing, says, "World Beers provide an opportunity for consumers to trade up and retailers to increase margins. Through the 'World Beer, Worth
Discovering' initiative, Miller Brands has been working with its customers to ensure that they are stocking the right range in the right way to grow World Beer sales and maximise their profits."
Ilkley Brewery has delved into the Ilkley Brewery and Aerated Water Company's archives to recreate a popular Victorian Pale Ale known as a Dinner Ale. The Yorkshire brewery has given the 130 year old recipe
a modern slant by using Australian and American hops to create a very light, crisp 3.3% beer designed as "the perfect accompaniment to food." Ilkley Brewery's Dinner Ale will be the latest addition to
its Origins range which celebrates some of the world's greatest beers. Luke Raven from Ilkley Brewery said: "During Victorian times, wine started to be associated with wealth and beer was found on the
tables of working families. Dinner Ales were the affordable option and in contrast to the heavy milds and porters of the time, were generally light and crisp so as to be easy-drinking with food.
We were intrigued that this style seemed to have died out and were keen to reintroduce it, particularly as matching beer with food is one of our passions." The
ale is available in cask and bottles in various Yorkshire pubs and in a dozen outlets in the Antic group across London.